Digital Analytics Manager

The Digital Analytics Manager will support the Digital Analytics area and generate insights by supporting fact-based decision-making using business data. This needs a broad vision and knowledge about the digital world (web and apps), privacy and data, conversion, and navigation funnel, implementing and managing data flows with a view to provide KPIs, metrics, trends and digital dashboards using a variety of technologies and analytical techniques.

Working with the operational teams to target areas of opportunity or improvement and maximize business value through combining web-based analytics and data warehousing to enable profound insights. The role may require configuring data collection tools, integrating external tools, importing, cleaning, transforming, validating, or modelling of data with the purpose of understanding or making conclusions from the data for decision-making purposes.

• Develop and deploy standard reports on squad KPIs and key operating metrics to enable continuous monitoring and improvement;
• Develop smart and insightful dashboards and reports, tracking performance across channels to promote data-driven decision-making and optimize conversion using Qlik, PowerBI, Excel and PowerPoint;
• Configure tag manager, analytics collector and other tools to maximize integration and data collection
• Monitorize data quality and processes
• Prepare A/B tests and personalizations to improve customer journeys

• Academic Background in Math, Engineering, Management or Economy
• At least 4 years of experience in a similar role, and familiar with Data and ETL processes, Data Analytics, and campaign optimization
• Familiar with programming skills, namely Javascript, Web Scripting and Integration, SQL and Python, and overall Excel and Databases
• Autonomous and organized person
• Fluent/High proficiency in English and Portuguese

We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.