Business & Category Development

We Go Places! How about you?

Mission:

Drive growth for Heineken and Customers by translating and embedding business & category strategies for beer, water, cider, and other future beverage categories part of company portfolio based on Heineken Category Vision, using Category tactics supported by shopper, market and category insights.

Who will you report to: Category & Shopper Marketing Manager

Location: Vialonga

Your Responsibilities:

• Strategically develop internally & with customers the business insights that can be integrated with overall business goals;
• Support local market with business & channel insights that can drive value for our categories, products and customers;
• Research business issues to understand and predict shopper behaviors;
• Build reports to enable the understanding of Category Main Trends in Portugal or other Countries;
• Turn insights into actions by analyzing, suggesting and evaluating category plans, upon customer’s request. Uses market knowledge to facilitate the customer business planning process;
• Provide insights and recommendations to Brand Managers, Marketing Managers and Key Account Managers in order to help optimize the company’s performance;
• Provide data-driven insights, analytics and recommendations to strategic customers to optimize long-term product growth by positively shaping the growth strategy;
• Data-Driven analysis to support recommendation on initiatives to create value and its decision making
• Understand the category role in order to propose merchandising recommendations to create value.

We want you to bring:

• Degree or/and Master Management, Economics, Marketing or similar;
• Minimum 8 years of professional experience (part of the experience in leading FMCG companies);
• 3-5 years experience within Trade Marketing and/or Sales roles;
• Knowledge of Portuguese market and customers landscape;
• Excellent client-facing and internal communication skills
• Stakeholder management;
• Proven skills on proactivity, influence and energy;
• Organization & planning skills and attention to detail;
• Portuguese (fluent);
• English (minimum B2).

At Grupo SCC, we believe that success is only possible when we deliver results, play to win and celebrate victories, when we take courageous steps with our consumers in mind, when we promote a culture of belonging, learning, sharing and reapplying, and when we have authentic conversations and invest in learning and development. These are the characteristics we look for in our people every day and they are also what we are looking for in the future. Our purpose is to inspire a better world by creating moments of true togetherness. And promoting and celebrating diversity is at the heart of this purpose. We believe that people as diverse as our beers - including and not limited to gender, ethnicity, age, sexual orientation, religious beliefs, nationality, social origin, disability (Law 4/2019) and way of thinking - enrich our lives and strengthen our business. We welcome and consider all applications because we advocate a culture of inclusion that provides fair and equal opportunities for all people.

At Central, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the worlds most international brewer.
http://careers.theheinekencompany.com/Portugal