Portugal Marketing Manager

We are seeking a passionate, driven, and experienced marketer to manage the Marketing function in HP Portugal. The ideal candidate is a Marketer with proven experience in driving the brand and demand creation and capture, in both B2C and B2B environments, with measurable impact on the brand and revenue contribution. They should be highly dynamic, results-oriented, and strategically skilled to earn a seat at the business table, understanding how to drive influence and collaboration between Sales and Marketing.

• Translates business objectives and priorities into marketing strategies that deliver impact to brand and business
• Develop and implement the country marketing plan, aligned with the global and regional marketing objectives and strategies
• Adapt and deliver effective marketing campaigns that drive awareness, demand, and customer loyalty, with both consumers and customers
• Manage the country marketing budget and optimize the return on investment
• Coordinate and execute online and offline marketing activities, such as webinars, events, email campaigns, programmatic and social media, content marketing, influencer marketing, comms, etc.
• Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints
• Analyze and report on the performance and impact of the marketing initiatives, using data and insights to optimize and improve the marketing effectiveness
• Coordinate consumer marketing efforts in straight alignment with Trade marketing and Retail sales teams
• Collaborate with commercial sales to support the lead generation, pipeline management, and customer acquisition and retention goals
• Build and maintain strong relationships with key stakeholders, partners, and media in the country or region
• Ensure compliance with the companys brand guidelines, legal policies, local laws, and best practices
• Act as a functional manager, offering mentorship and guidance to junior employees

• Graduate degree in marketing, business, or related field
• At least 8-10 years of experience in marketing, preferably in a B2B or technology environment
• Proven track record of developing and executing successful marketing campaigns in the country
• Strong knowledge of the local market, customer behavior, and industry trends
• Excellent communication, presentation, and interpersonal skills
• Highly creative, analytical, and results-oriented
• Ability to work independently and collaboratively in a super fast-paced and dynamic environment
• Fluent in Portuguese and English. Spanish communication skills preferred.